Resume
Experience
2020 - Present
STRATEGIST, LOYALTY AND LIFECYCLE GROWTH
Hootsuite
Hootsuite is one of the leading SaaS social media management platforms in the industry.
The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, Pinterest, LinkedIn and YouTube.
In this role, I develop and execute strategies to create habit forming SaaS products and improve overall product retention.
​
I work cross functionally within our growth organization of product managers, customer researchers, and designers to define, measure, segment, and analyze retention, activation, and engagement across the customer lifecycle.
2018 - 2020
MARKETING MANAGER
Vivametrica
Vivametrica is a SaaS health analytics company that builds tools to measure human health.
​
This technology builds tools to organize health data in a way that it makes sense to people. It uses health data from wearable devices and smartphones to measure overall health.
Working in a bootstrapped startup I wore many hats. From product marketing, business development, and investment relations, I was responsible for positioning and creating the go-to-market strategies into complex underwriting systems for clients and prospects in Insurance and Health.
​
I designed and developed the company's first overall brand and messaging strategy, to align organizational vision across several stakeholders and investors. This positioning led to the company's eventual acquisition by Sprout, a leading global corporate wellbeing platform.
2016 - 2018
CLIENT MARKETING SPECIALIST, SPECIALTY RETAIL
LoyaltyOne (AIR MILES)
LoyaltyOne is a global leader in shopper analytics and loyalty program strategy, solutions and services, for Fortune 1000 clients around the world.
​
LoyaltyOne owns one of the largest loyalty programs in Canada - The AIR MILES Reward Program.
I led the execution of lifecycle marketing strategies for a diverse set of retailers company's 'Specialty Retail' portfolio. The portfolio included a diverse array of industries such as government, auto, real estate, and even medical devices.
I managed hundreds of multichannel campaigns using segmentation approaches and customer transaction data via channels such as email, mobile push, paid ads, and social media.
Education
2013
UNIVERSITY OF ALBERTA
Bachelor of Commerce
I graduated from the University of Alberta with a major in Marketing.
From chairing the Alumni Mentorship Program to organizing the University's first International Case Competition, I learned foundational skills that set me up for my career success today.
​
Professional Skills
Adobe Creative Suite
Reforge Retention + Experimentation
Google Analytics and Ads
Copywriting
Languages
English (native)
French (proficient)